Audience Information Key Terms

Audience Information Key Terms

Audience classification method	What are they?	Categories for classification
Demographics	Demo graphic information is used in media marketing to classify and audience into age, gender, race and other categories	Age, race, gender. Factors which the audience cannot change about themselves.
Psycho graphics	Psychographic segmentation divides the market into groups based on social class, lifestyle and personality characteristics. It’s based on the assumption that the types of products and brands an individual purchases will reflect that persons characteristics and patterns of living.	Social class life style and personality. These are things which the audience chose for themselves.
C.A.G.E	Categories that are based on factors which the audience can’t change.	Class Age Gender Ethnicity
Pearl and Dean	Pearl and Dean are a cinema advertising company.	They produce audience research